Mindfuel
Mindfuel.ai streamlines data management for businesses.
They prioritise data-driven decisions and ensure transparency, leading to better product development and performance. This project showcases the design and build of their leading SaaS platform which I was a lead on.
Year
2024
Role
Product Design Lead
Team
- Max Schmidt Design Director
- Yerke Nurtazina Designer
- Anubha Singh Junior Designer
- Mark Young Senior Designer
Type
SaaS Data Product Management Web Figma
At mindfuel.ai, I led the user experience (UX) and visual design of the SaaS platform's core features, from concept to launch. I built a high-performing design team that synthesized and integrated user research to craft functional and visually appealing designs.
This collaboration with development resulted in a seamless UX that boosted customer satisfaction and business growth.
Outcome
Mindfuel was beta launched in November 2023 with great success to a select group of clients, including Red Bull and HelloFresh, to stress-test the platform, gain deeper user feedback, and iterate on our product features.
The full product rollout was then released to all existing and new clients in Spring 2024.
